Context & Profile Syncing
Template Builder
Personalised Alerts
Source Channel Setup & Support
JSON Payload
Framework Design
what is sortment
Sortment is an AI-driven marketing platform that gives users full control over their campaign lifecycle, providing real-time warehouse data and actionable analytics for continuous optimisation and improved results.
my role at Sortment
Design system
Brand Identity
0 → 1 features design
Website
Profile Syncing
Feature Three
Keep your campaigns running on the freshest data - sync user profiles with your warehouse on your schedule.
Flexible sync schedules.
Choose from hourly, daily, or weekly syncs - or write a custom CRON expression for precise, needs-based timing.
Built-in guardrails
Flags when high sync frequency could impact costs or warehouse performance, so you stay in control of your infrastructure.
Campaign Creative Template Builder
Feature One
Build campaign creatives that are entirely your own - no design skills needed.
Total control on creatives.
Choose from ready-made templates & content blocks, or design from scratch to create visuals tailored exactly to your brand.
Relevant content only.
Text variables personalise copy for each recipient, keeping each and every communication on-brand and human.
Scalability
Scale creatives effortlessly across all devices - quality and consistency guaranteed at every screen size and resolution.
Intuitive controls.
Powerful tools designed to feel simple, so anyone on your team can create professional, conversion-ready visuals.
Personalised alert system for each campaign.
Feature Two
Send the right message at the right moment - custom controls that respect your users’ time and maximise every campaign’s reach and engagement.
Quiet Hours.
Respect your users' time by silencing campaigns during low-engagement windows, so every message lands when it actually counts.
Frequency Capping.
Set precise rules for how often your creatives reach each user - preventing fatigue, reducing unsubscribes, and keeping conversion rates high.
Source Channel Setup
Feature Four
Set up your existing communication channels for automated message sending.
Support for your users.
Feature Six
Every step of your setup is documented, supported, and never more than a click away.
Feature Five
Define exactly which events trigger your campaigns - and precisely what data travels with them.
Full event control
Paste or build your event payload directly in Sortment - choose a source, define the event structure, and map every property that matters to your campaign logic.
Step-by-step event creation
A guided four-step flow takes you from payload to live event - covering reserved keys, event properties, and naming - so nothing gets missed.
Clone from existing
Skip the setup from scratch - duplicate any event payload as your starting point and adapt in seconds, keeping your event library consistent as it grows.
Framework and Design System
Feature Seven
Built a component library from the ground up - giving Sortment a consistent visual language that scaled with the product and kept design and engineering in sync.
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